Where leads come from

Where leads come from

A lead is a person who has shown interest in buying or renting and left their contact details. The agency has several steady sources:

• Property portals — the main flow of enquiries about specific listings.
• The agency website and ad forms.
• Social media and messengers — comments and direct messages.
• Referrals from past clients — the warmest leads.
• Sign-board calls and events.
• Our own database — clients who postponed a decision earlier.

Why speed matters

Clients send enquiries to several agencies at once. The conversation usually goes to whoever replies first. That is why the policy asks for a first contact within 15 minutes during working hours.

Record the source

Every lead goes into the CRM with its source. Management sees which advertising works, and you see where your best clients come from.